The designers of the Fractal business model both come from a design background and have been developing products and processes over may years. It is the combination of the different design approaches that leads to innovation in business design.

Julian Wilson B&W

Julian Wilson (co-designer of fractal model)

Julian spent his early career as a product design engineer, designing cockpit instruments for many types or aircraft. He gained a first class honours degree in Engineering Design from Bournemouth University and has a qualification in counselling.

Julian has since combined he love of engineering design and the humanities to create innovative business models for many different business; he is one of the leading authorities on self-leadership, has written papers and appears on many types of media; he is a fellow of the RSA and is an active participator in the reinventing work network.

Andrew Holm B&W

Andrew Holm (co-designer of fractal model)

Andrew studied electrical & electronic engineering at Glasgow Caledonian University and became an electrical design engineer working on naval projects. He moved into project management and then through a number of commercial roles to be a commercial director within a large multinational group.

Andrew’s interest in businesses structures led him into turnaround projects and business model design. He has extensive experience in process & business software design and has designed the first integrated business control software for network organisations. He is a leading authority on self leadership, has written many articles and has appeared in multiple media.