Andrew Holm explores the nature of requirements and how the traditional business model may not be capable of capturing, communicating and reacting to rapidly changing customer requirements.

Andrew Holm explores the nature of requirements and how the traditional business model may not be capable of capturing, communicating and reacting to rapidly changing customer requirements.
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Fractals are patterns that are similar across different scales. They are created by repeating a simple process over and over again. The fractal business model creates a company, out of smaller companies, which in turn is made out of smaller companies and so the pattern continues.
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